CEO Shane Perry Shares His Executive Coach Journey

Guest Post by Shane Perry

They say experience is the best teacher, but everyone has their blind spots, especially when your name’s attached with the acronym CEO.

Despite year’s of technical knowledge, working in various roles and functions. 

These blind spots and pitfalls are the primary reason why many renowned and prominent leaders seek out a mentor or executive coach. But how do you find the right executive coach for you?

I’m Shane Perry, the CEO and Financial Specialist at Max Funding.


I chose Dr. Harper as an executive coach because she has a reputation for smashing limiting beliefs. There were sessions where I could feel the blocks release.

Shane Perry

I Was Rigorous in My Search...

And I wanted share my approach to finding the best mentor or executive coach. Here are my top 3:

I realized coaches are a dime a dozen, they can get accreditation for $100 on Udemy!

I believe the best executive coach has credentials, but more importantly they have raving fans who excitedly share their growth experiences


A great coach can guide you, a phenomenal mentor has invaluable insights they’re willing to share with you – that’s priceless!

Talking to an executive coach’s former clients is the easiest way to learn about their authentic offering

I realized there are a lot of ‘coach-in-a-box’ service offerings. I wanted to work with someone who is a thought leader, was strategic, and magic in their approach

Dr Madisen Harper Executive Coach

Coaching with Dr Madisen Harper means you’re engaging in evolutionary and proven strategies, which contribute to impressive outcomes.

Connect with her and see your vision unfold, and your fulfillment amplified

Shane Perry


Max Funding

Netflix’s 'The Social Dilemma' Don't Be Shocked, Be Insulted

The Netflix documentary features former executives from Facebook, Google, Instagram, YouTube, and Twitter, providing an insider’s perspective on how algorithms exploit people’s insecurities and vulnerabilities so companies can make money.

Shocked viewers said, “Tonight I deleted Facebook and turned off notifications from Twitter, Instagram and LinkedIn. It’s time to take back control of our minds.” And, “Just watched this and immediately deleted #Facebook and #Instagram. A must watch to understand the manipulation.”

I'm Surprise People Are Surprised

Modern advertising has been around since the 15th century, and the ‘manipulation’ starts as early as seven years old when most children develop comprehension around ads.

The major difference between the 1955’s cigarette smoking Marlboro Man who became an icon for masculinity, until now, is the speed of influence fueled by technology.

Source: 7 Psychological Tricks Used In Advertisements To Manipulate Us! | MakeMyDay

Now You're Just Insulting My Intelligence

In response to the documentary, Facebook’s ‘About’ page had a very un-social media PDF titled “What ‘The Social Dilemma’ Gets Wrong.”

Stating, “The film’s creators do not include insights from those currently working at the companies or any experts that take a different view to the narrative put forward by the film.” 

Now I’m insulted. Marketers know online algorithms are well-kept secrets. It would be highly unlikely for ‘current employees’ to discuss the topic, and if they did, without corporate media coaching and legal advice, they’d probably be fired. 

Your Invitation

Best-selling author and high-performance coach Brendon Burchard says, “The inbox is nothing but a convenient organizing system for other people’s agendas.” 

That’s how I view social media; a convenient distraction. Average daily social media consumption is two hours, 20 minutes. If you want a real shock, check out the infographic below on lifetime projection.

How would your life improve if you redirected that time into developing a happy, fulfilled, purposeful life? That’s my invitation to you. 


“Average Time Spent Daily on Social Media (Latest 2020 Data).”,



“Average Time Spent Daily on Social Media (Latest 2020 Data).”,

Yussuf, Ahmed. “Netflix Documentary ‘The Social Dilemma’ Prompts Some to Leave Social Media.” The Feed, 30 Sept. 2020,

Perlmutter, Austin. “4 Ways Ads Target Kids, and What to Do About It.” Psychology Today, Sussex Publishers, 23 Oct. 2019,

Shead, Sam. “Netflix Documentary ‘The Social Dilemma’ Prompts Social Media Users to Rethink Facebook, Instagram and Others.” CNBC, CNBC, 18 Sept. 2020,

Stampler, Laura. “Everything You Need To Know About The History Of Advertising In One Cool Infographic.” Business Insider Australia, Business Insider Australia, 28 Dec. 2011,

Yussuf, Ahmed. “Netflix Documentary ‘The Social Dilemma’ Prompts Some to Leave Social Media.” The Feed, 30 Sept. 2020,

Is All News 'Fake News'?

Could Donald Trump be right about ‘fake news’? “The media is the biggest problem we have as far as I’m concerned, the single biggest problem, the fake news. We won this election, and we won it by a landslide.”

Fake news refers to articles, images, and/or videos that contain information that is factually incorrect or disguised as ‘real news.’ 

Separating 'Fact' from 'Fake'

According to Duke Reporters’ Lab, there are over 135 fact-checking projects active in 51 countries. 

Yet, online resource AllSides states, “Unbiased news does not exist” and has crafted a media bias rating so people can “easily identify different perspectives so you can get the full picture and think for yourself.”



Source: “Balanced News via Media Bias Ratings for an Unbiased News Perspective.” AllSides, 28 May 2019,

Built In Biases

Psychology Today defines bias as “A tendency, inclination, or prejudice toward or against something or someone.”

Our brain is cognitively designed to process information by selecting from over 188 accuracy reducing short-cuts, and no one is exempt from their brain’s programming. With so much bias, is all content ‘fake news’?

Cognitive bias codex en

Source: Design: John Manoogian IIIcategories and descriptions: Buster Bensonimplementation: TilmannR, CC BY-SA 4.0 <>, via Wikimedia Commons


Source: The Problem with Cognitive Bias in Journalism | Paul Bradshaw

So What’s the ‘Truth’?

Only you, as the consumer of media and information, can answer that.

Years ago, I interviewed New York Times bestselling author Arielle Ford, who said, “Perfection equals pure-fiction.” I often quote her when speaking with leaders and team members who endeavor to be ‘perfect’ to gain professional success and notoriety but often fail. My question to them is, “Whose version of perfection are you striving towards?”


Similarly, ‘truth’ is in the eye of the beholder.


Read, watch, listen, and decide what’s aligned with your beliefs and values.


Aim to be curious, explore, and consider what you believe today may change tomorrow. After all, there are over 140,000,000 search results from many reputable media agencies, saying nobody proclaimed the Earth was flat and the Greeks thought it was round all along.


“Balanced News via Media Bias Ratings for an Unbiased News Perspective.” AllSides, 28 May 2019,

“Bias.” Psychology Today, Sussex Publishers,

“A Big Year for Fact-Checking, but Not for New U.S. Fact-Checkers.” Duke Reporters’ Lab, 13 Dec. 2017,

Dastagir, Alia E. “Anyone Can Fall for ‘Fake News,’ Conspiracy Theories: The Psychology of Misinformation.” USA Today, Gannett Satellite Information Network, 14 Jan. 2021,

“File:Cognitive Bias Codex En.svg.” File:Cognitive Bias Codex En.svg – Wikimedia Commons,

Kahneman, Daniel, et al. Judgment under Uncertainty: Heuristics and Biases. Cambridge University Press, 2018.


Creative Professionals: Evolve or Die

Before YouTube, WordPress, Apple/Google Podcasts, Amazon, and the expanding range of content platforms, a career in the media was often restricted to professionals who honed their craft over decades.

There was a time when photographers got paid up to $10,000 a day, building simple websites cost $5000 instead of $50, authors were revered, and actors and journalists had jobs.

Ah, the good ole days. Or were they?

The Good

In the past, creatives who dreamed of becoming writers or musicians had few opportunities as traditional publishers, and recording labels could only sign so many authors/artists a year.

In 2002, Allen & Unwin Publisher Elizabeth Weiss received over 2000 unsolicited manuscripts, and less than 2% got published. 

The good news is, it’s now possible to make more money as an independent creator, achieve global reach, and be in the driver’s seat.

In 2020 merchant bank Raine Group estimated a 32% increase in indie/DIY artists’ profits, compared to 10% in the recorded-music industry.  Most of these singers and musicians also earn more than signed artists.


Medium, 21 June 2019,


The same is true for authors. Self-publishers can earn over $7 per book vs. $1 from traditional publishers.

Professional journalists, photographers, authors, and performers, may feel their careers are diminished, but they can also take advantage of the media evolution. 

The Opportunity

Everyone with:

  • A smartphone is a presenter, actor, photographer, or videographer.

  • A Canva login is a graphic designer.

    A digital platform account is a publisher.

    A microphone is a broadcaster or singer.

    A keyboard is a writer.

If you’ve ever had the dream or desire to share your talents with the world, the available technology and training can fast-track your passions.

Go forth and courageously, and consciously create!

If you're not in the arena also getting your ass kicked, I'm not interested in your feedback.

Brené Brown


Diggs, Kallen. “The Inevitable Death of Traditional Book Publishers.” HuffPost, HuffPost, 7 Dec. 2017,

Goldberg, Justine Tal “200 Million Americans Want to Publish Books, But Can They?” Publishing Perspectives, 24 Jan. 2012,

Harris, Elizabeth A. “Surprise Ending for Publishers: In 2020, Business Was Good.” The New York Times, The New York Times, 29 Dec. 2020,

Ingham, Tim. “A New Report Says Independent Artists Could Generate More Than $2 Billion in 2020.” Rolling Stone, Rolling Stone, 1 July 2020,

Leigh Shine. “Calculating the Odds of Getting A Traditional Publisher.” Medium, 23 Dec. 2016,

Leight, Elias. “Independent Artists Are Making More Music Than Ever.” Rolling Stone, Rolling Stone, 1 July 2020,

Team, AskALLi. “Facts and Figures about Self Publishing: The Impact and Influence of Indie Authors.” Self, 23 June 2020,